run down house

The Ugly Duckling: How to Sell A Home No One Is Interested In

Beauty is subjective. And that can be a problem in real estate sales. Why? Your home can be as beautiful as it can be in your eyes. Chances are, however, others will find it ugly. Worse, no one is willing to buy it at a higher price. It’s true. You may call it an ugly duckling. Getting a potential buyer is hard enough on a slow market. But selling an unattractive home could send your spirit into a downhill spiral in no time.

A home is an investment, no matter how ugly it is. However, take note. A tangible asset such as a property relies solely on the law of supply and demand. If the demand for properties is high, prices are likely to rise. But if the supply outweighs the demand, prices automatically fall. And with the increasing uncertainty caused by the pandemic, the demand for homes is slowly decreasing as the virus progresses.

Fortunately, there’s a workaround for unappealing properties. With a few tweaks and some patience, you should be able to flip the scene to your advantage. Below are the key talking points.

Highlight The Best Features Of Your Home

Although your house might not be the most attractive, there are still certain features that stand out. That’s why it’s crucial to make sure you’ve highlighted certain parts of your home for potential buyers.

Start by clearing up as much space as you can, like removing your furniture so that it looks spacious than it is. You can also highlight your floor. Some buyers prefer real hardwood floors. So if you have that, it’s best to add that to the list. Anything special or upgrades to your home should be part of the highlights.

But if you desperately want the cash and sell the home as soon as possible, you can. Consider getting the services of real estate companies whose main line of business is to buy a house. Not only will you get your home professionally assessed, but you can also get a good price.

Why? That’s because they are a team of real estate investors that is more than willing to pay for your property for what it’s worth. Best of all, you’ll get the money in no time.

person holding a drill

Fix Your Home Before Selling

Granted that you’ve spent a long time in your home, except that it has many features that need to be fixed. But that solely depends on your budget. If you don’t have enough money for a big makeover, you can fix and add light features to your home.

Still, potential buyers are willing to spend more if a home is updated. And if you want a higher home value, you also need to invest more in home improvements. For example, designing and renovating your kitchen, light and flooring fixture, and a newly painted home. With all these improvements done to your home, rest assured that it will sell quicker at a higher rate.

Make Your Clients See Your Home’s Potential

We all know the saying ‘don’t judge a book by its cover.’ But when it comes to the housing market, it’s a bit difficult not to. If you can’t fix your ugly house and make it appealing, you need the talent to negotiate.

Together with your real estate agent, talk and come up with a great strategy. This is to make potential buyers that inspect your home see past the unattractiveness and let them focus on what your home has to offer. Your house may have flaws and is not the most good looking in the market, but a good talk and discussion might change their mind.

Of course, it can take time to sell an ”ugly” property. The good news is knowing what to do may take half the time. In the right crowd, an ugly duckling is the prettiest of them all.

The Author


Most Popular

Recent Posts


Scroll to Top